Last week on my blog, I explained the terms of Content Writing for the Internet. This week though, we’ll be looking at Copywriting as I’ll explain what it is and you’ll then be able to draw out the differences between the two.
What Is Copywriting?
Copywriting, not to be confused with the legal terms of copyright, is a term derived from advertising. Written words that are used online to promote a person, business, opinion, or an idea is what copywriting is.
Different Types Of Copywriting
There is a wide variety of ways a copywriter will produce his or her work, but theses types should never be confused with the specifics of content writer on the Internet.
Copywriting can appear in emails, slogans, lyrics, social media networks, online adverts, television, radio, commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sale letters, and web page content; however, if the purpose of the web page content is not relating to any promotional material, the author at hand is called a content writer.
Why Is Copywriting Important?
You can have the best content in the world on your website from text, images, flash, and videos, but if your work is not properly being advertised through copywriting, you’re going to miss out on traffic that could otherwise translate your content into high traffic visits and/or revenue. Copywriters must also understand the ways of SEO, as that skill helps place your online pages high up on search rankings, namely relating to Google.
What Is SEO Copywriting?
SEO Copywriting is text-based composition of relation to web page marketing, which emphasizes skillful manipulation of the page’s wording. This helps place web pages among the first results of a user’s search list, but the content of the website must still be readable and persuasive to keep web surfers attracted to the website, otherwise SEO copywriting can quickly turn into spam.
